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Somewhere
Travel
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Unpacking a new direction for Somewhere: we polished their online identity to fully embrace the modern travel focus, with a user centric website and thoughtful post-purchase journey, designed to foster lasting connections and win rave reviews.
Project
Details
Seen on style-setters, influencers, and in the pages of magazines and newspapers, award winning travel bag brand Somewhere, was created for those who travel with purpose.
Project Objectives
Following a restructure, the rebranded Somewhere, needed to evolve their online presence to align with their new focus on modern travel. A website overhaul was needed, plus a focus on organic growth which had stagnated since 2020, following temporary closure during Covid-19.
The Results
The new website offers a much smoother and more engaging user experience, with expanded product pages that storytell features and educate the audience. Redesigned Klaviyo email flows are now speaking the brand language and nurturing customer relationships, leading to a 58.5% average open rate and a steady stream of highly valuable UGC (user generated content).
